Meet Our Founder
Siow Ying Tan, Ph.D.
is the Founder of and Principal Consultant at Vista Innovate. She brings over 19 years of experience in the food industry in the United States and Singapore, including novel ingredient technology development, product & process development, product launches, and R&D strategy. She is an Open Innovation leader who builds effective and successful partnerships with global top-tier academics, technology providers, investors, and corporates.
She had a leadership and intrapreneurial role in PepsiCo's Wellness & Health Management Initiative to develop Innovations for the Functional Consumer Health segment. During the two years, she led two global intrapreneurial teams consisting of R&D and Business functions to develop innovative and clinical substantiated solutions for Sleep and Energy, securing a total investment of $2.4MM from internal executive sponsors.
She was the PepsiCo R&D External Innovation Leader based in Singapore, Siow Ying led Open Innovation initiatives and strategy, built new partnership networks to unlock priority and strategic technology platforms.
Prior to her External Innovation role, Siow Ying was part of the PepsiCo R&D Product Development and Beverage Applications in New York where she was the subject matter expert on modifying and applying functional proteins, natural preservatives, and sweeteners. She had partnered with R&D and Marketing to enable product launches in PepsiCo’s billion brands, including Pepsi, Mtn Dew, Gatorade, Lipton, and Starbucks Frappuccino.
Siow Ying earned her Doctorate of Philosophy in Food Science from Cornell University, a Master of Science in Food Science from Louisiana State University, and Bachelor of Science in Food Science & Technology from Louisiana State University. She also hold a Professional Diploma in Food Safety & Quality from University College Dublin.